4 FL Supermarkets to offer rebates for "modern healthy eating"

In an inspired move to make the connection (any connection?) between modern life and healthy lifestyle - aka regular exercise and healthy eating – the non-profit South Florida Society for the Promotion of Modernist Architecture (SFSPMA) has teamed up with four supermarket chains to offer food discounts to its members.

Fresh Market, Whole Foods, Winn Dixie and the new Florida-entry Trader Joe's are onboard a deal offering SFPPMA members a 13 percent discount on storewide purchases.

Seal the deal: Trader Joe's Joe Saussenheimer, SMFAPPF's Bettyann Hepplethorpewithe, Whole Food's Santiago Manchego, Winn Dixie's Christina Carbonara and Fresh Market's junior CEO Jim-Bob Fresh (counterclockwise from left).

The trial phase will run from today through May 31st. After that, results will be tallied, and managers from the four chains as well as from SPSFAM will decide if to continue the cooperation on a permanent basis.

Noticeably absent from the discount offer are Publix Supermarkets, which lately has been under flak from consumers for their non-organic high price-policy aiming at their organic-food competitors Fresh Market and Whole Foods.

SMASPSF's trial voucher; see below for link to printable version

SFMASPF offers a limited amount of vouchers on a first-come-first-serve basis to non-members, supposedly to generate interest in the Society's work. To print a trial discount voucher, click here.

Please let me know if the voucher worked for you, and I will post the success rate during the trial run.