Challenges in Marketing Modern Architecture

Florida's lovely Tropic magazine, the legitimate successor to Homes magazine, also a brainchild of capable publisher John O'Connor, focuses on all aspects of contemporary and mid-century modern design and living in Southeast Florida.

In its November issue, Tropic has a riveting piece – I must state that, I'm mentioned in it – on the challenges of marketing modernism, specifically modern architecture.

It's not the life of the Fast and Furious, or the Rich and the Famous. Not really; more the opposite.

As my dear colleague Martie always says: if you want to become rich in real estate, don't specialise in modernism. But we have super-interesting clients and even fun, don't we?

To read more on the ins and outs of marketing modern homes, pick up an issue of Tropic anywhere around the TriCounty area, read the article online here (jump to pages 22-24) or download it here as a PDF, for yours to keep and cherish.

Oh, and let me know what you think of it.